Carola Cometto is a Brand Strategist and Creative Director working across culture, art, members’ clubs and experience-led hospitality projects.
Her work moves between brand positioning, art curation, creative direction and cultural programming, shaping stories, spaces and experiences where people, ideas and contemporary culture meet.
With an editorial eye and an instinct for atmosphere, people and positioning, she builds projects that feel both strategic and alive.
A selection of projects made between 2021 and 2025.
THE WILDE
Milan
Culture and Entertainment Direction. A dynamic blend of culture, conversation, and connection. Curated an eclectic program of talks, live music, and networking experiences for the launch and opening of one of Milan’s most visionary British members’ clubs. A new space where ideas meet entertainment, and community takes center stage.
RONIN
Milan
Art Collection curation. An ever-evolving art experience at the heart of Milan’s vibrant Chinatown. Curated a rotating collection of contemporary artworks and hosted artist talks to spark dialogue, creativity, and inspiration within the city’s most eclectic venue. A project designed to engage and energize the local community through visual culture.
LA CASERNE
Paris
Creative Direction. Shaped the creative vision for the launch of La Caserne, Paris’s new hub for sustainable fashion. Through multi-channel exhibitions and digital activations, we transformed the space into a platform for innovation, community, and conscious manifacture and creativity. A bold step toward a more responsible future in fashion - backed by Kering Group.
DRYKOS
Global
Brand Strategy & Global Expansion.
Led the brand strategy for Drykos’s sustainable growth across Qatar, Saudi Arabia, and Mexico. Through market-specific campaigns and partnerships, we positioned the brand’s eco-conscious waterproofing solutions on a global stage—where innovation meets environmental responsibility.